Pixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram.
The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company is partnering with third-party data solutions like Moat on measurement.
The product will include a brand safety “on/off” switch so ads don’t appear next to inappropriate content. Marketers can provide more specific information to ensure the content appears on channels that are appropriate for their ads, Pixability CTO Andreas Goeldi told Digital News Daily.
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