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Our deeply held core beliefs have allowed us to share success with some of the most disruptive start-ups for 20 years.

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We love getting in the weeds early

We know that all big things start small and we want to be the first firm you go to when you’re embarking on your new venture. We focus on pre-seed, seed, and A rounds, and we’re in it with you for the whole journey.

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Opportunity is everywhere

A good idea is a good idea regardless of the industry or location. We invest in creative entrepreneurs solving big customer problems across all industries and all over North America.

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Team is everything

We value collaboration over competition. We put your interests over ours because we see ourselves as an extension of your team, and that’s what good team players do.

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!@*$ happens

If you don’t feel comfortable coming to us in your worst moments, we’re not living up to our end of the relationship.

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Be bold and be thoughtful

Real change requires risk and unconventional thinking. Real success requires good-old-fashioned analysis. We know our numbers, and our investments are grounded in rigor, discipline, and lessons learned from experience.

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The entrepreneur is in charge

We put founders first. On a daily basis we are inspired by the entrepreneurial drive and spirit in the founders we invest in. That means we don’t meddle, we just hop in the trenches with you when you need us.

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Strategies are tailored to each investment

We understand that every founder, every company, every investment is different. That’s why we work together with our founders to find flexible, creative solutions that work for the situation at hand.

 

If you don’t feel comfortable coming to us in your worst moments, we’re not living up to our end of the relationship.

Matt Hayes, General Partner at PJC

We view PJC as more than just an investor, we view them as a team member. PJC has stood by our side through thick and thin and it's helped us overcome major obstacles from financing to production. They have received our calls whether it be at 12 noon or 12 midnight.

Joshua Aviv, Founder of SparkCharge

Our most successful investments have been some of our longest investments.

David Martirano, Managing Partner at PJC

PJC has your back in good times and bad. They’re never going to leave you in the dust.

Amrita Saigal, Founder & CEO of Kudos